![]() He worked with a model maker/designer and didn’t take long to come up with 24 designs for some micro cars along with the packaging. Shrinking the form factor would reduce the cost of materials and allow for a cheaper price point. Heeden would come up with a way to make the cars more affordable: he cut down on the size. But they wanted something that was new, and that also would be reasonably priced. Realizing Heeden was an inventor it was mentioned to him that Galoob wanted to get into the toy car business. He had regularly gone to toy fairs and ended up meeting someone from the old toy company Galoob. Not long after opening Fun City USA Heeden started coming up with the idea for Micro Machines. He owned a toy shop with the greatest name of all time, Fun City USA, in Sturgeon Bay WI. So our story starts in the frozen tundra of Wisconsin and a guy named Clemens V. You can go the podcast route or keep reading! O.K let’s check this out and remember, if it doesn’t say Micro Machines, it’s not the real thing! Micro Machines spawned an epic video game and a substantial place in a classic Christmas movie. This was all it took to create a new line of car toys that caught on like wildfire and would end up making hundreds of millions of dollars. Probably because you’re not allowed to go anywhere near them.įor toy manufacturers, however, how do you still tap into the popular toy car market but create something different? Every car ever has already been made into toy form and how do you compete with a juggernaut like Mattel’s Hot Wheels? There’s something about machines that will always have an appeal. Hot Wheels are a mainstay in any kids toy collection and we all probably grew up on Tonka Trucks. I, like probably every other kid out there, loved anything to do with a car. They were famously advertised by Guinness Book of World Records fastest talker, John Moschitta Jr. ![]() Heeden Jr and were made up of micro-sized cars and playsets. They were conceived by a man named Clemens V. Micro Machines are a line of miniature toys originally made by Galoob. Was there any way to put a different spin on an unorginal idea? Toy cars have been a popular item since the dawn of toys.
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